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Defensive-Passive online reputation management

Defensive/passive online reputation management occurs when offending materials or information was posted at a time in the past and has not been refreshed for quite some time. Usually, this takes the form of negative forum posts or blog comments, negative reviews, court documents or article in online newspapers.

As the practice shows the approach of handling this online reputation management issues slightly differ in type of newly posted web content, the information updates schedule and the amount of resources required to get the job done. The reason is that passive nature of such content tends not to rise or constantly move around in the search results as aggressively as the newly created negative information that might become popular among the readers and will be getting constant hits/comments because of this. On the other hand, the negative links that were posted a long time ago have certain advantage in front of the newly created pages since the ‘age’ of the link is something that search engines pay attention to when displaying search results for the given keyword.

Defensive/Passive online reputation problems can be solved in different ways. This is the combination of creation of the new resources with related content and the identifying of the existing links and pages that already exist on the third party websites but due to the low search engine potential occupy the lower positions in the search results. Such existing positive links can be optimized and promoted to get higher positions on the search engine result page (SERP). In addition to that various profiles through popular social community resources and social bookmarking websites would be of a great help to improve your online reputation. We also should not forget about the creation of the personal website and couple blogs and forums to be able to spread custom written materials and articles online.

Most of the users who found out that they are experiencing online reputation management issues prefer to contact professional rep management firm for assistance. Such companies specialize in helping both individuals and corporations to maintain or improve their online identity. By contacting reputation management firm you can be assured that your case will be treated in professional manner the best way possible.


Online Reputation Management by rep management firm

Reputation Management Online is simply the act of protecting, improving and/or repairing someone’s online reputation. One of the most common forms of Reputation Management is Online Reputation Management widely performed by professional rep management firm. Being so easy for people to publish bad comments and reviews, the World Wide Web became a huge place for users to vent their anger and frustration just about anything and anyone. Moreover it became a perfect place for competitors to destroy ones online presence by distributing fictional negative comments and reviews.

The definition of Online Reputation Management By is as follows: Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop.

Online reputation management service has come into wide use with the advent of widespread computing. This is evidenced by a recent front page article in the Washington Post featuring several online reputation management companies. Online reputation management systems use different predefined criteria for processing complex data to report reputation. However, these systems only facilitate and automate the process of determining trustworthiness. This process is central to all kinds of human interaction, including interpersonal relationships, international diplomacy, stock markets, communication through marketing and public relations and sports.

The Wikipedia’s definition above is a little complex but in general is true. The bottom line is, online reputation management will improve your online presence and can help to bury negative links online. Online Reputation Management is an industry that is growing fast and is highly popular by a lot of companies and individuals. is an original rep management firm online and we know what it takes to fix and rebuild online identity for businesses and individuals.

Let defend your online reputation and name. Our online reputation management company will fight for your good name as if it were our own. Contact Us Now for a FREE custom quote.

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