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Corporate Reputation Management: What It can Do for You

What is corporate reputation management?

Corporate reputation management largely depends on the external part of research and perception data in order to monitor as well as improve the reputation of the entire organization. Basically, it discusses matters that involve having to direct all of the aspects of a certain organization’s overall performance, coming from the perspective of its key attribute: its reputation.

What reputation can do to a company

Those who are quite familiar with senior management are well aware that reputation can either make or break the bottom line of a particular company. It can either boost or kill the sales, put off or attract business as well as investment partners, deter or recruit more and more efficient employees, influence regulators and legislators, and, last but most definitely not the least, literally touch each and every member of the listening public.

In today’s interconnected era, the fact that many are turning to the Internet for daily use has become the reason why there is a huge increase in the focus on corporate reputation management.

How is it conducted?

It is actually conducted with the use of a wide variety of highly sophisticated tools and tactics that include benchmarking, key performance indicators, media content analysis, reputation scorecards, PR research, internal communications measurement, new media measurement, omnibus surveys, opinion polls, and, lastly, crisis research.

The tools or the techniques that are used are, namely, reputation surveys and analysis, thought leadership studies, stakeholder research, PR and communications measurement and rating methodologies, and corporate image surveys. These aforementioned keys have been especially designed to support corporate reputation management in its entirety.

Nearly every single company today wants to score higher in the very competitive business world. This is perhaps the main reason why majority of today’s companies have paid more attention to corporate reputation management. With the help of the World Wide Web, you can easily promote your company, ergo, gain more customers coming from virtually all over the world. is a professional online reputation management company. We offer online reputation management services for both businesses and individuals. We strive to provide the highest quality reputation management services for all our clients and defend their online web presence. Check out our reputation management packages or submit a FREE quote request for a custom proposal.


Online Reputation Management by rep management firm

Reputation Management Online is simply the act of protecting, improving and/or repairing someone’s online reputation. One of the most common forms of Reputation Management is Online Reputation Management widely performed by professional rep management firm. Being so easy for people to publish bad comments and reviews, the World Wide Web became a huge place for users to vent their anger and frustration just about anything and anyone. Moreover it became a perfect place for competitors to destroy ones online presence by distributing fictional negative comments and reviews.

The definition of Online Reputation Management By is as follows: Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop.

Online reputation management service has come into wide use with the advent of widespread computing. This is evidenced by a recent front page article in the Washington Post featuring several online reputation management companies. Online reputation management systems use different predefined criteria for processing complex data to report reputation. However, these systems only facilitate and automate the process of determining trustworthiness. This process is central to all kinds of human interaction, including interpersonal relationships, international diplomacy, stock markets, communication through marketing and public relations and sports.

The Wikipedia’s definition above is a little complex but in general is true. The bottom line is, online reputation management will improve your online presence and can help to bury negative links online. Online Reputation Management is an industry that is growing fast and is highly popular by a lot of companies and individuals. is an original rep management firm online and we know what it takes to fix and rebuild online identity for businesses and individuals.

Let defend your online reputation and name. Our online reputation management company will fight for your good name as if it were our own. Contact Us Now for a FREE custom quote.


Protective Online Reputation Management

Defending a brand online is as important task as building online reputation for the newly created one. Prophylactic online reputation management is preventative and useful way of securing online positions and information that is showing in the search results when someone is doing a search for your brand’s name. By reviewing the trends an identifying proper search queries (key words), creating positive online reputation, managing social profiles, doing regular article writing and blog commenting online reputation issues can be effectively reduced or avoided completely.

Prophylactic online reputation management should definitely be a part of every company’s online security plans. The reason is that years of careful reviews and proper products/services positioning along with hundreds thousands of dollars that you’ve spent on marketing and advertisement of your brand can all be laid waste if the competitor will simply start posting negative fake reviews about your brand online and if those reviews will hit the first positions of search results when people will be searching online for the name of your brand. In this case this will be a serious issue that might destroy your business empire.

As the most practice shows the majority of search engines users usually use the default search settings and one of the setups is displaying 10 search results per page. In case the search has been done for your brand name, the name of the product or service that your brand provides, or the name of the executive in your company, there will be 10 lines of related search results and this is what you have to convince them that you are worth of trust and doing business with. It is not even a question that in the ideal world you definitely would want to control all ten of those search results. As the latest research results shows 86% of all the people who are using search engines for finding the necessary information are looking at the first page of search results only, controlling the first ten search results allows the company not only to present its products/services in the most professional way but also secure positions for the possible fraud attacks from the competitors that will be trying to destroy your brand’s online reputation.

So the conclusion is very simple: the earlier you will start thinking about your online reputation protection upfront and start taking actions to move forward in this direction the easier it would be to achieve and secure positive search results. By using existing social profiles resources and bookmarking website along with corporate website, blog/forum and other sources of interaction with Internet users and spreading the word online the dominant positions in the search results can be had. At Rep Management Firm .com we realize how important your online reputation is for your business growth. Our professional reputation management firm consists of a professional technical team and search engine optimization experts along with dedicated in-house content copyrighters who will do all the best to take over all your online reputation management needs and make your life stress free. Contact us today for a free quote and we will select a perfect solution for you that will match your needs and budget. Your good reputation is our responsibility!


5 Online Reputation Management tips

Online reputation management industry with its fast growing market became a new field for companies to increase their leads, profits and sales. Unfortunately as the practice shows while some reputation management companies are actually helping people to improve their online identity the other companies specialize in creating negative info online about companies or individuals and then contacting them offering their services. As defined by ‘Online reputation management (or monitoring) is the practice of monitoring a reputation on the Internet with a view to controlling perception of that reputation.’ So today we are going to share 5 tips for online reputation management.

1)    You need to clearly realize the importance of your online reputation. Unfortunately most of the people when reading some gossip facts, rumors, stories etc about others do not realize that same kind of ‘informational attack’ can happen to them anytime all of a sudden. Internet became a place with very long memory. If someone will post negative information about you online – it will stay there forever. Negative information will not disappear by itself so you need to make sure that if ever that happens you are ready for this and one single link or post will not ruin your future career and your personal life.

2)    Expand your online presence by posting all the news and events that are related to your personal name or brand. Of course it takes some time and most of us do not have time to spend hours in front of the screens creating Facebook connections and generating tweeter followers. But if you spend just 10-15 min a day and will do this regularly in a few months you will see how much you contribute to improve your online reputation.

3)    Generate more positive feedback from others. Advices and recommendations that were given by unknown people are truly considered to be the best advertisement. So you need to work in this direction as well and increase the amount of such positive comments. This is a continued process and this will not happen in a snap of a finger. To get appreciation and positive feedback you will need to do something good first. Share your success stories, give advices and help other people – if you follow these simple steps you will see that people will gladly thank you back.

4)    Basically there are three simple steps that you always need to keep in mind and follow to preserve your online reputation. Firstly, monitor and listen to what is being said and posted about you online. It will be much better for you if you will know about upcoming issue. In this case you will have time to prepare. Secondly, analyze the source of the issue. If you know where it comes from it will be much easier for you to maintain it and avoid this from happening once again in the future. The final step is taking action when the problem is identified. However you need to remember that you need to act with the strategy in place since if you will do this without any tactics there is a very high risk that you will make things even worse instead off improving the situation.

5)    It doesn’t matter if your brand is big or not and if it is well presented online or no – bad things can happen to it at any time and you need to realize and take this for granted. However if you did your homework and dedicated some time and resources in the past to establish positive web presence this will definitely will soften the blow and will allow you to treat this situation not from the standpoint of the emergency protection but from the standpoint of interaction with the people who are relate to your brand.

We absolutely understand that a lot of people will say that in order to secure online reputation themselves it would take them a lot of time. On the other hand a lot of people are not enough tech savvy to be able to manage this. That is why our online reputation management firm provides online reputation management and search engine optimization services for all our clients combining professional service and affordable prices.


A Simple Strategy to Remove Links on Search Engines

So you’ve decided you need to remove link from Google and other most popular search engines. You’ve realized that asking the website owner to remove the negative information is an exercise in futility. You’ve figured out that bringing lawyers into the situation will only cost a lot of time and money without guaranteeing results. It’s time to consider the services of a professional online reputation management service.

Any online reputation management service worth the name uses a fairly simple main strategy for dealing with negative publicity. The idea is to bury any negative links under a massive amount of positive links on the search engines. This way, negative links end up far lower on the page rankings where extremely few people bother to go when doing a casual search.

Online reputation management company combines the expertise of by public relations practitioners, legal professionals, search engine optimization (SEO) specialists and writers to ensure that any search for your name, company or brand will bring back only positive links on the first few pages of Google.  Each case is different and may require a combination of tactics to produce the desired results.

To give you an idea what a reputation management service like reputation management firm might do to handle negative publicity, here’s a sample of what you might expect in a high level online reputation management strategy for the first three months:

Phase 1:
•    Creation of social networking profiles  on social networking sites like MySpace, Facebook, LinkedIn
•    Launch of online press releases campaign and distribution to online media outlets.
•    Creation of a new blog
Phase 2
•    Social marketing through blog commenting
•    Continuation of online press release campaign and distribution to online media outlets
•    Article writing marketing campaign
•    Writing in newly created blogs
Phase 3
•    Industry association profiles creation
•    Online press release campaign and distribution to online media outlets.
•    Article marketing campaign
•    Social marketing through blog commenting
•    Writing in newly created blog.
•    Social bookmarking

If you have reason to be concerned about your online reputation or you want to take proactive steps protect your good name from malicious attacks or remove name from Google, do not hesitate to contact online reputation management company. Experienced online reputation management consultants will gladly discuss your case and customize a strategy that will protect your online reputation.


Protecting Your Good Name from All Angles

Your name is your brand and that brand is vulnerable to bad publicity no matter how conscientiously you try to behave or act in the real world.  At some point, something negative will pop up online from disgruntled co-workers, irate customers, or worse, competitors posing as customers who are dissatisfied.

Social media can rapidly turn one person’s opinion into a widely held belief. Many times, a completely unfounded and baseless statement becomes the central piece of information other people will use to form a judgment about you or your business. It’s not fair but that’s how it works online since people rarely bother to look beyond the first page results they get on search engines like Google.

Managing your online reputation is a matter of closely monitoring what comes up when someone casually searches your name online. Take time to read up on what people are saying about you and you might be surprised at what you uncover. is an online reputation management company that provides a variety of reputation management services that address your need to protect and maintain the integrity of your name or brand. examines each and every case and comes up with a carefully crafted customized strategy designed with your needs in mind.  The team is made up of lawyers, public relations practitioners, search engine optimization (SEO) specialists and professional content writers who work hand in hand to execute effective strategies which will help ensure that the first impression people get when they Google your name will be favorable to you.

Even if you don’t have any negative publicity online about you, it certainly can’t hurt to invest in online reputation management services that will help you gain better control of how the public perceives you on the Internet.  In many ways, good online reputation management can even be an effective tool for marketing your business online.

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