November 11, 2013 in Blog by Rep Management Firm .COM

Learn how to ensure efficient content management procedures

The internet now plays host to a variety of businesses which deal with the provision of various goods and services. It is important to note that good content is the fundamental backbone for any successful online enterprise. Content management is closely related to building a reputable online establishment. It is therefore crucial for businesses to realize that having good content is the key to establishing a strong online presence.

On many occasions, some companies have miserably failed the test to uphold their online reputation due to poor content management. Every business needs to ensure that proper policies have been put in place when it comes to managing of content. Remember, content which is placed on the internet plays a major role in helping to categorize your business in terms of efficiency and performance.

Businesses are always judged by customers and the wider online market based on the type of content which is displayed on the internet. Every business needs to make sure that all content which is placed on online platforms is carefully selected so as not to compromise business integrity and reputation. For a business to succeed in an increasingly competitive online market, there is need to ensure that effective online reputation management policies are implemented especially when it comes to content management.

Content speaks a lot about a business and therefore it is ideal to make sure that businesses are well represented using careful and well chosen content. Businesses should note that any mistakes when it comes to content management can seriously hurt business reputation. Businesses should always be on the lookout to make sure that inappropriate content is not published on any of its online platforms.

Businesses also need to implement secure online reputation management procedures to ensure that online platforms are secured and protected from content hackers who might compromise the reputation of a business. Any business which is keen on establishing a high online reputation needs to pay extra attention to its online content management policies.

Any information sent out to the public should be thoroughly verified and ascertained before publicly displaying it on various online platforms. Businesses also need to ensure that content posted on the internet is a true representation of the business. This means that providing false and inaccurate information can seriously hurt a firm’s online reputation. Firms should always make sure that their online integrity is not compromised in any way.

November 5, 2013 in Blog by Rep Management Firm .COM

Reputation management tips: Keep out all the negative reviews

These days, many companies are employing many tactics to try and get to the top when it comes to product and service delivery. The internet has now become the topmost important channel which many businesses are using to advertise. It is crucial for any business to make sure that it only keeps positive reviews which can enable it to gain favor in the market place. Research has proved that online reputation management is key for any organization which is willing to effectively conquer the market and reach as many customers as possible.

Negative reviews are not good for any company and therefore it is essential for organizations to make sure that any negative reviews are taken out of the picture as fast as possible. There are firms which have had negative reviews written about them by competitors who are simply do it for malice in order to gain mileage when it comes to customer acquisition.

Online reputation management employs use of techniques and tactics which enable businesses which have been affected by bad reviews to make a comeback and improve their online reputation. If your business has been affected by bad reviews, you need to make sure that you seek for the services for an online reputation management firm which can be able to work with your business in order to eliminate any instances of bad reviews which could jeopardize your business reputation.

Negative reviews have in the past hurt many businesses and therefore it is crucial for business to make sure that any negative publicity is handled swiftly with an aim of ensuring that a business does not lose its online reputation.

Many businesses have been able to significantly improve their online reputation thanks to implementation of wise strategies which have played a key role in enhancing online reputation management. It is crucial for businesses to know that building and maintaining a good online reputation is a ticket to successful business development.

Businesses must constantly work to ensure that their reputations are not tarnished by anyone who is keen to bring down a business. Good online reputation management practices can help businesses to tame any negative publicity and reviews. It is good for businesses to note that adopting effective online reputation management policies is the best approach to keeping out all the negative reviews which can hurt a firm’s reputation.

Remember, without a good online reputation, a business cannot be able to effectively domineer when it comes to product and service delivery.

November 1, 2011 in Blog by Rep Management Firm .COM

Monitoring Your Online Reputation via the Search Engines

What is search reputation management?

Basically, search reputation management is inclusive of tools and techniques that keep the first few pages of today’s most used search engines free or clear of any links that may contain negative content about a certain person or brand.

Links that should be removed

Examples of negative links are those that are related to Yelp, ConsumerWarningNetwork.com, RipOff Report, [brand]sucks.com, ConsumerReports.com, ComplaintBoards.com, and, lastly, Anti-Facebook profiles. There are also some news stories as well as PRs or press releases that could contain negative feedback.

In order to counter such negative links, you need to come up with positive assets that will end up outranking the negative ones. You can create positive links or content with the use of the appropriate tools.

The tools

For instance, you can make use of a LinkedIn account, where you can easily encourage all of your employees to connect with it. You can even make this mandatory, if you like. Once your workforce has connected to the LinkedIn account, just add content and some applications. You can simply include an RSS feed to your blog. With this account, you can interact with the public and answer any of their questions. This way, negative feedback becomes largely minimized.

You also must be extra careful in describing your company on Wikipedia. Always put in mind that you need to be careful in naming your profile. Also, you need to be much more regular in monitoring any changes within your company.

Twitter, being the most popular online social interaction website, next to Facebook, is also being implemented for search reputation management purposes. For you, or your company, to have positive Twitter search results, just choose a branded handle and use some brand terms in the bio. When you have finally set up your Twitter account, easily engage in the community. Keep using branded terms and statements in your tweets so that your number of followers will keep on increasing. Also, you need to provide content that is somehow compelling. This builds up your followers’ base. Another way to have your followers multiply in number is to use lots and lots of hashtags.

September 30, 2011 in Blog by Rep Management Firm .COM

How Can One Improve Their Online Reputation Management?

Improving ones online reputation management is not an easy task. However, it should be undertaken by all business persons who want to succeed in the business world. There are people who are out to bring others down no matter what effort you have put in building your business. Improving your online reputation will yield results for you. It is a good method of driving traffic to your website. The most important thing to do, if you want to improve your online reputation management, is to first monitor it. It is important to Google your name frequently so that you can know where you rank. You should also monitor what other people are saying about you. Their comments will in most cases reflect who you are. They will tell you what you are doing right and where you should improve. It is also advisable to claim your business listings in order to discourage people from making unconstructive comments about you. This is a good way of keeping watch. You should always remember that online is a dangerous neighborhood which is full of all sorts of people. Some people are very idle and are just out to mess others.

Another method of improving your online reputation management is by responding to any negative comments about you. Do not just leave it there to be seen by your other customers. You should do it in a professional way no matter what the original intention was. Try to get to the commenter online and get a solution to their negative comment. This is a good method of showing your clients that you care about their feelings and satisfaction. You can also ask your happy clients to go online and talk about it for others to see. You can also personally talk good things about yourself online. Another method of improving your online reputation is through search engine optimization. This is a good method of increasing your website rankings which will as a result increase your sales.

A good method of attracting traffic to your website is by finding effective keywords and other search phrases. This will attract the targeted traffic to your website. It is always advisable to counter any negative publicity in order to improve your online reputation management. You should always remember that a good online reputation is important to help set up your brand. Ensure that your website is credible enough. This will attract new clients to your website. Remember that a damaged reputation will push away even your existing clients. When you do this, your visibility and high search engine rankings will be well protected. You can also try to get testimonials from your existing clients which are a good way of attracting new customers. This is because people like hearing what others are saying about a product. Another method of improving your online reputation is by creating press releases and then distributing them to online directories. This will help you maintain the credibility of your business which has taken you years to build. You can also post your customers reviews.

August 1, 2011 in Blog by Rep Management Firm .COM

What Is The Importance Of Online Reputation Management

The reputation of a business is a key factor if the business is to succeed in this world. Business owners should exercise caution in their business affairs, for the world is full of trickery. There are people who are out to ruin others for no reason at all. This is why any business that intends to succeed should turn to online reputation management. This will keep any negative comments away from harming your business. It is through blog sites and review websites that business owners get to know what their customers do not like and what they like. It is also through these that a business can be destroyed within a very short time no matter how many years it have taken to build it. Business owners should aim at concealing any bad comments from the view of their customers. This can be done effectively through online reputation management. One should put forward positive content that will help fight the negative comments.  A business owner should use the services of a qualified reputation management provider to do this for them. They will improve the perception clients have about your organization. You will then get the much desired profits.

Online reputation management services normally remove any negative online publicity from the eyes of your clients. You should aim at having positive publicity on the first pages which will attract the attention of your clients. This will help build your business. It is advisable to make use of search engine optimization, social media marketing and also search engine marketing to help promote your reputation. These service providers will protect your image on the Internet so that you can obtain high ranking in the search engines. It is also advisable to practice positive link building, positive content creation and also ensure that you monitor your brand or service regularly. A business owner can also make use of SEO optimized articles which will speak well of your website. The other services that should not be ignored include social book marking, blogging and coders among several others.

Online reputation management can also include white hat techniques which will ensure that your business ranks high. Once you have achieved this, you should aim at maintaining the status quo since good reputation attracts prospective customers to your website. If harm has already been done to your business, you should aim at regaining the lost reputation among your existing clients and any prospective customers. You can do this by countering any negative attacks with positive comments which will increase traffic to your website. You can also increase your company’s sales and lead generation. There are many advantages that will be achieved from the use of reputation management. It will ensure that your customers are always satisfied with your services. This will as a result increase business for you and consequently there will be an increase in profits. The other method of improving a company’s reputation is through the social media networks like facebook, twitter and MySpace.

June 5, 2011 in Blog by Rep Management Firm .COM

Why We All Need Good Reputation Management

Today more than ever people customers have turned to buying goods and services online. This is why it is important for providers to maintain a positive image if they are to attract customers to their websites. This can be done through reputation management. A business can use the services of a reputation consultant to help them improve the image of their business. This is for all business owners including the small ones which operate on a limited budget. To know if you need to boost the reputation of your company, you should search your company in Google to see your position. The purpose of good reputation management is to deal with any damaging comments that might come from unsatisfied clients or those that are from rivals who are out to simply destroy a company’s image. A company will usually lose good business if their image is tainted in any way. If any harm has been done to your company, a reputation consultant will only require a few days to get you back on the right track. They will also keep track of and maintain whatever is being said about your company.

Several years ago, the Internet was not as popular as it is today. People of all ages are today visiting the Internet and some of them are doing it with ill motives. Some people publish information maliciously just to tarnish the image of others. This is why many others have turned to reputation management in order to protect their image and that of their companies. The best that reputation companies should do is to aim at removing any negative comments from the first pages of search engines. This will ensure that no one will ever see them and so they will not do any harm to the company. These reputation companies have an expert ability to restore the image of a company and also protect it from any further harm.  They can also use social media to promote the reputation of a company since most people have today turned to using the social media. In fact this is a good method of getting to millions of people who could be prospective customers for your goods and services.

If you feel that you are at the risk of getting the wrath of a fired employee or a competitor, then it is wise to consider reputation management. This is an ideal method of protecting your name, brand, your company or even the goods and services that you offer. Whenever you find that he first pages of the search results of your company contain false or damaging results, then you should know that it is time to manage your reputation. This will conceal any damaging material from the sight of your clients. Any company that wishes to rank high should make use of search engines. You can also attempt to contact websites to get rid of any negative comments that might have been made against you though this is a little hard.

RepManagementFirm.Com is professional reputation management company that strives to provide the best reputation management service to all its clients. For more details about our reputation management services and pricing please visit our reputation management packages page.

March 21, 2011 in Blog by Rep Management Firm .COM

Corporate Reputation Management: What It can Do for You

What is corporate reputation management?

Corporate reputation management largely depends on the external part of research and perception data in order to monitor as well as improve the reputation of the entire organization. Basically, it discusses matters that involve having to direct all of the aspects of a certain organization’s overall performance, coming from the perspective of its key attribute: its reputation.

What reputation can do to a company

Those who are quite familiar with senior management are well aware that reputation can either make or break the bottom line of a particular company. It can either boost or kill the sales, put off or attract business as well as investment partners, deter or recruit more and more efficient employees, influence regulators and legislators, and, last but most definitely not the least, literally touch each and every member of the listening public.

In today’s interconnected era, the fact that many are turning to the Internet for daily use has become the reason why there is a huge increase in the focus on corporate reputation management.

How is it conducted?

It is actually conducted with the use of a wide variety of highly sophisticated tools and tactics that include benchmarking, key performance indicators, media content analysis, reputation scorecards, PR research, internal communications measurement, new media measurement, omnibus surveys, opinion polls, and, lastly, crisis research.

The tools or the techniques that are used are, namely, reputation surveys and analysis, thought leadership studies, stakeholder research, PR and communications measurement and rating methodologies, and corporate image surveys. These aforementioned keys have been especially designed to support corporate reputation management in its entirety.

Nearly every single company today wants to score higher in the very competitive business world. This is perhaps the main reason why majority of today’s companies have paid more attention to corporate reputation management. With the help of the World Wide Web, you can easily promote your company, ergo, gain more customers coming from virtually all over the world.

RepManagementFirm.com is a professional online reputation management company. We offer online reputation management services for both businesses and individuals. We strive to provide the highest quality reputation management services for all our clients and defend their online web presence. Check out our reputation management packages or submit a FREE quote request for a custom proposal.

May 30, 2010 in Blog by Rep Management Firm .COM

Remove link from Google – myth or reality

With the growing potential of online reputation management there are more and more services that get listed in the standard work scope of every single reputation management company. One of the services that most of these companies provide is ‘remove link from Google.’ So today we are going to review what does this mean and how this can be done.

First of all we would like to make a note that remove link from Google statement is ambiguous. When it comes to online reputation management all the individuals and companies who discovered that they have some sort of negative identity online are ready to spend huge money to get such link(s) removed from the search results completely. However this is not as easy as it seems. In fact there is no way remove link from Google search results completely so that there will be no way to find it at all. Even if you will и lucky enough and the administrator or webmaster of the internet resource where the negative link is posted will agree to remove this entire page from their website – the information with the negative link will still be available through Google cache. In this case the alternative is to try to outrank this negative link and push it off to the lower positions I the search results so it is not so obvious.

Outranking the negative links in search results may differ. It depends on the amount of links that need to be outranked, how long ago these links were posted and what are the websites where these links were posted. For example the link with negative information that was posted at some infamous website or blog that gets just a few hits per day should not be a problem to outrank. However if the link is posted at some website with good PR (PageRank) and this specific link is getting hundreds of visits per day + people are leaving negative comments on this page as well – in this case you are in big trouble and most likely you will need to turn for professional online reputation company since in most cases people can’t fulfill this on their own.

Another thing to mention is that online reputation management is continuous process. Because of this most of the reputation management companies charge a one-time fee at the beginning of your project and then when the goal is achieved they will be charging you smaller monthly fee for maintaining the positive links and posts that were created to bump out the negative link that was bothering you from the top positions of Google search results. Somebody would say that this is not fair and simply is a waste of money however as statistics shows people would rather be paying 100-200$ monthly and would live stress free knowing that they have online reputation company that works for them on a daily basis providing them the defense of their online identity and remove link from Google if it is possible or will outrank the link if the first option is not available.

May 16, 2010 in Blog by Rep Management Firm .COM

A Simple Strategy to Remove Links on Search Engines

So you’ve decided you need to remove link from Google and other most popular search engines. You’ve realized that asking the website owner to remove the negative information is an exercise in futility. You’ve figured out that bringing lawyers into the situation will only cost a lot of time and money without guaranteeing results. It’s time to consider the services of a professional online reputation management service.

Any online reputation management service worth the name uses a fairly simple main strategy for dealing with negative publicity. The idea is to bury any negative links under a massive amount of positive links on the search engines. This way, negative links end up far lower on the page rankings where extremely few people bother to go when doing a casual search.

Online reputation management company combines the expertise of by public relations practitioners, legal professionals, search engine optimization (SEO) specialists and writers to ensure that any search for your name, company or brand will bring back only positive links on the first few pages of Google.  Each case is different and may require a combination of tactics to produce the desired results.

To give you an idea what a reputation management service like reputation management firm might do to handle negative publicity, here’s a sample of what you might expect in a high level online reputation management strategy for the first three months:

Phase 1:
•    Creation of social networking profiles  on social networking sites like MySpace, Facebook, LinkedIn
•    Launch of online press releases campaign and distribution to online media outlets.
•    Creation of a new blog
Phase 2
•    Social marketing through blog commenting
•    Continuation of online press release campaign and distribution to online media outlets
•    Article writing marketing campaign
•    Writing in newly created blogs
Phase 3
•    Industry association profiles creation
•    Online press release campaign and distribution to online media outlets.
•    Article marketing campaign
•    Social marketing through blog commenting
•    Writing in newly created blog.
•    Social bookmarking

If you have reason to be concerned about your online reputation or you want to take proactive steps protect your good name from malicious attacks or remove name from Google, do not hesitate to contact online reputation management company. Experienced online reputation management consultants will gladly discuss your case and customize a strategy that will protect your online reputation.